Glitter Bones Boutique
Branding • Illustration • Social Media • Motion Design
Ongoing brand support and asset design for an independent alternative apparel brand
Tools
Procreate, Adobe Photoshop, Adobe Illustrator, Adobe After Effects
The Challenge
Glitter Bones Boutique required a consistent stream of visually engaging content to support product launches, social media engagement, and brand identity. The challenge was to maintain a cohesive visual style across a wide variety of assets while adapting to different formats and needs.
Overview
Glitter Bones Boutique is an independent apparel and accessories brand created by designer Nikki White. I began working with Nikki during a mentorship-based co-op experience and continued contributing to the brand on an ongoing, freelance basis over several years. My role involved creating a wide range of digital assets to support the brand’s online presence, marketing efforts, and product promotions
Context
After my original co-op placement with Nelvana was cancelled due to COVID-19, I was offered a mentorship opportunity by Nikki White, a designer working within Nelvana’s graphic design department. This evolved into a long-term working relationship where I contributed to real client work for her brand.
Audience
Young adults interested in alternative fashion, handmade goods, and playful, slightly edgy aesthetics. The brand appeals to a niche audience that values individuality, humour, and artist-driven products.
Creative Direction
The visual style is bold, quirky, and character-driven, incorporating bright colours, playful typography, and signature motifs like stars and sparkles. Designs needed to feel expressive and distinctive while remaining cohesive across platforms.
Brand Assets
Developed flexible visual elements including logo variations, icons, and decorative motifs to support consistent branding.
Illustration
Created custom character illustrations and reusable graphics for promotions, including themed assets like anniversary visuals.
Motion Design
Produced animated banners and GIFs to increase engagement across digital platforms.
Responsibilities
Designed social media graphics
Created animated assets (text banners, GIFs, motion graphics)
Illustrated character-based promotional artwork
Edited and prepared product photography for online use
Developed reusable brand assets (logos, icons, motifs)
Assisted with outreach to local media for press opportunities
Design an illustration to celebrate the brand’s 5 year milestone
We’d love to reuse the anniversary illustration, updated with a new number for this year’s milestone
Ongoing Brand Support
I created a custom cake illustration to celebrate Glitter Bones Boutique’s 5th anniversary, which later evolved into a reusable design system. By developing a set of interchangeable candle numbers, the graphic could be easily updated for future anniversaries - turning a one time asset into a flexible, long-term brand element.
Solution
By creating a wide range of cohesive, reusable assets, I helped support the brand’s evolving visual presence and ongoing marketing efforts. The work contributed to a more consistent and recognizable identity across social media and online platforms.
Reflection
This experience strengthened my ability to work within an established brand while adapting to a variety of creative tasks. It also gave me valuable experience collaborating in a real-world setting, managing evolving project needs, and creating work for a live audience over an extended period.